Instagram Money Calculator
Estimate sponsored-post earnings from followers and engagement.
A rough estimate based on the common ~$10-per-1,000-followers benchmark, scaled by your engagement rate (higher engagement commands more). Actual rates vary widely with niche, audience quality and the brand — many creators charge more. Treat as a starting point for negotiation, not a guarantee. Calculated in your browser.
Estimate what your Instagram account could earn from sponsored posts. Enter your followers, engagement rate and how many sponsored posts you do a month. The estimate builds on the common benchmark of roughly $10 per 1,000 followers, scaled by engagement. Real rates vary widely with niche and audience — use it as a negotiation starting point. Calculated in your browser.
How to use the Instagram Money Calculator
- Enter followers, engagement rate and sponsored posts per month.
- Read the per-post and monthly earning ranges.
- Use it as a guide when setting your rates.
Frequently asked questions
How much should I charge per sponsored post?
A common starting benchmark is about $10 per 1,000 followers, adjusted up for strong engagement and a desirable niche. Many established creators charge more — this is a floor, not a ceiling.
Does engagement affect my rate?
Yes. Brands pay for results, so a smaller account with high engagement can out-earn a larger one with low engagement. The calculator scales the estimate by your engagement rate.