Engagement Rate Calculator
Calculate your social media engagement rate by followers or reach.
Engagement rate = total interactions ÷ followers × 100. As a rough guide, 1–3% is average and 3%+ is strong, though it varies by platform and follower size (smaller accounts usually see higher rates). Calculated in your browser.
Calculate your engagement rate — the share of your audience that interacts with a post. Enter your followers (or reach) and the likes, comments, saves and shares, and get the percentage plus a rough rating. Brands use this metric to value creators, so it often matters more than follower count. Calculated in your browser.
How to use the Engagement Rate Calculator
- Choose followers or reach as the base.
- Enter the audience size and the interactions (likes, comments, etc.).
- Read your engagement rate and rating.
Frequently asked questions
What is a good engagement rate?
It varies by platform and size, but 1–3% is broadly average and over 3% is strong. Smaller accounts typically post higher rates than large ones.
Should I use followers or reach?
By followers is the common public metric. By reach (impressions) shows how engaging a post was for the people who actually saw it, which is often more meaningful.