Markup Calculator
Set a selling price from cost and a target markup percentage.
Markup is added to the cost to set the selling price: price = cost × (1 + markup%). The equivalent profit margin is always lower than the markup. Calculated in your browser.
Results are estimates for information only, not financial advice. See how we build and verify our calculators.
Enter a product's cost and the markup percentage you want to apply to get the selling price, the profit per unit, and the equivalent profit margin. Markup is added on top of cost — price = cost × (1 + markup%) — which is how most retailers and wholesalers set prices. Runs in your browser.
How to use the Markup Calculator
- Enter the cost price.
- Enter the markup percentage you want.
- Read the selling price, profit and equivalent margin.
Frequently asked questions
How is markup applied to cost?
Selling price = cost × (1 + markup ÷ 100). A 50% markup on a $60 cost gives a $90 price and $30 profit.
Why is the margin lower than the markup?
Markup is measured against the smaller base (cost) while margin is measured against the larger base (selling price), so the margin percentage is always lower.